Posts

Lord of the rings new edits - Jemina

I tried to edit a few different versions of the ad and this is the one I like most. I just added some sound effects and fixed the editing a bit.  I tried to mix Lydia's version with my first one by adding the speeded up clip, but I think it is kind of out of place. I also added some background sounds to make it more lively.

Always again - Lydia

I spoke to Jemina about this ad and she said she really liked it, and that we should use it as one of our final two adverts. She suggested adding more of a fade into the music so I've added that, as well as adding more clips so that theres an even wider variety of mood swings going on, just to reiterate the point better. Aware this looks like a cop out blog post but I wanted to show the slight changes as I think this will be our final advert.

Always - Lydia

I thought it'd be a cool idea to edit one person into an advert in different situations, and found myself thinking that an ad using Hermione Granger from Harry Potter would be pretty cool as a period advert. All girls know that mood swings are a massive pain in the arse, and so I decided to edit loads of footage of Hermione in different situations to show how much girls change their mood and mind whilst on their periods. I used the copy 'lets make mood swings your only worry this time of the month', to suggest that Always products have got you covered protection wise on your period. The ad is meant to be lighthearted and slightly funny as all women can relate to the stupid things they do on their period. I couldn't think of what music to put with the advert, but eventually decided on Avril Lavigne's Complicated, as the song literally says 'you're acting like your somebody else' which relates to the clips of Hermione acting weirdly and changing her mood

LOTR (but this time with SFX) - Lydia

Both me and Jemina decided we really loved the LOTR Uber advert, but felt like it was missing something. I decided to add some special effects for the explosion, and the clip with Gandalf driving too. I feel as though the SFX have really added a lot to the advert and it seems to work a bit better now. I think this could definitely be one of our finals as people have found it funny to watch and the brand and clips work really well together to create a funny story.

Spotify Spidey Man - Lydia

I decided to re-jig Jemina's Spiderman Spotify advert a bit by changing up the order of copy and adding in the Bee Gees Stayin Alive as the song to make it more funky. The advert works quite well but it's too simple to be our final as it doesn't involve much editing. I like the ad but it just needs to be a bit more complex and funny to be a final advert.

Combined GIF's - Jemina

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I have been following a subreddit r/combinedGIFs on Reddit for a while and found the material there to be really helpful when thinking about different ways to combine material from two different things in a logical way. The way they use a common factor in the material to sometimes surprisingly seamlessly mix it together is impressive. Here is a link to the subreddit Obviously, the gifs don't have sound in them, but when searching for combined gifs on youtube I found some edits that had sound. Some of the examples are just hilarious and I kind of wanna keep trying to come up with edits even after the brief is over.

Grinch - Zalando

I always loved the Grinch movie so I wanted to do something with it. The getting ready scene was perfect for a montage styled scene with him getting ready. This could work with almost any clothing company. I tried two different songs as background music but I feel it is still lacking something.