Uber - Lydia

Uber is an obvious choice as a client, as it's easy to find famous car / taxi / travel related clips on the internet. Though John advised us to look at interesting clips first, then choose the client, I thought it'd be good to show how a range of clips across genres can all work well for one brand.
For example, this clip of Mr Bean would work brilliantly with copy like 'Or you could just order an Uber.', but would also work really well as a Tesla advert, showcasing their 'driverless' feature.

Taking clips from the Baby Driver opening scene would work well with copy like 'Driving so good, it should be criminal', with an energetic heavy rock song to make a fast paced and interesting advert.


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