Jemina & Lydia

This scene from spiderman without the music was just so horribly awkward that I had to use it. I tried to do a Spotify ad before but matching the dancers to the music was really difficult. Here it's a little easier because it's just for the end and doesn't have to match perfectly.

I saw this scene from modern family and really wanted to do an insurance or a cleaning service ad for it. The music created a lot of drama with the slow-motion destruction so I went with the copy "for life's little dramas" which I think workes with the video.

I had an idea to create an advert for an all female dating app, using clips of famous men who have cheated in their lives. The idea started off when I found a clip of Lance Armstrong saying that he'd cheat again, and then I thought about finding clips of other people such as Bill Clinton, Hugh Grant and Chris Brown. By using famous scummy men, the ad is recognisable as being a bit anti - men. I've used the famous 'Becky with the good hair' lyric from Beyonce's 'Sorry', as the line is about Jay Z cheating on her. I also thought it was pretty good for a lesbian dating site because it's literally saying that you should call a girl instead. The copy reads 'More fun than becoming a nun', because typically a lot of girls say that they're going to join a convent when men piss them off. I don't love the advert, because I think it could be seen as pretty offensive and a bit rude towards the LGBT community, but I figured I'd add it on here an...

Jemina had a really cool idea to do a Lord Of The Rings Uber advert, with copy saying 'No need for a trilogy' which is an idea that she tried out in our premier workshop. I really loved the idea but felt that if we used slightly different clips, we could make it even funnier. So I made my own version of the idea to push it slightly further, and to hopefully make it more amusing.

I decided to start finding really short clips that I find funny and thinking of copy / brands that could work well with the video, in hopes that I can find some ideas for the final adverts. This super short video of Ed Milliband being a bit of a prat could work really well for a fact checking site such as Snopes.com, with copy like 'don't be an idiot, know the facts' This video of Lance Armstrong saying he'd cheat again would work really well with a compilation of other famous lies told by men (e.g. Bill Clinton) for a dating site advert. The copy could read 'good men are hard to come by these days, but we've got your back'.

Pixar movies do a good job at breaking my heart again and again. The best example is the opening scene of Up. The scene is less then 5 minutes long but it really hits the spot without any dialogue or anything. It could easily be a stand alone short animation because it tells the whole story of their love and their lives, though it would be pretty depressing to just leave it there when Ellie dies. After todays lesson about sound in films, I looked at the scene differently and tried to understand what makes it so heart wrenching. In the background of the montage we hear a really simple piano song that will be used as the Ellie song during the film. In the montage we associate that music with the love they shared and most importantly the inspiring effect Ellie had on Carl. So even though the scene is sad and Carl is left to continue without Ellie, during the film they use the song in sad scenes, but in a way that shows Ellie still having a strong positive impact in Carls life. S...

Today we had Tom Attah talking to us how music has meaning and how to interpret it. We did some listening exercises that helped us identify how the music gives out different feelings and works as an icon for things. Music is a sign system that conveys meaning that is defined by culture and society. In a way music is it's own language. The meanings can be really different in different countries but some sounds are universal. Usually sounds that rely on our evolutionary instincts are universal, for example a baby's cry has the same effect everywhere. We listened to two different songs that were an inspiration behind the iconic Imperial March from Star Wars. It was interesting to see how it mixes an epic war song and a funeral march to make the feeling of Darth Vader approaching. The song is really iconic and you only need to hear the few notes from the beginning to know who the music is about. This video is a bit long but interesting. They experiment with the way music e...