Jemina & Lydia

In films, two main sensory mediums exist, video and sound. Sound is what makes a movies atmosphere translate to the viewer when the video only hints it. For example suspense can be quite subtle in the video while the music creates the actual feeling of anxiety. Horror movies are the most obvious example of the effect of sound in films. In a way the whole term "Horror movie" is a wrong term for them. It's not the video that makes it terrifying, it's the sound. If you try and watch the shining on mute it will just look a bit weird and wont have the same effect as with sound. Same thing with romantic movies, without the cheesy background music most of the scenes just look a bit cringy and weird. Here is a video of the Rocky training montage without music and it just looks kind of  lame without the epic soundtrack. Sound is also a huge part of the movie's recognition. Star Wars for example can be instantly recognised by just the opening song. The use of the same

On Thursday I missed the visit from Anthony Smith so I thought I'd do some research on his work and experience on my own. When checking out his portfolio I mostly focused on his work with TV adverts because they fit into our brief. He has a really funny tone of voice and does brave things with his scripts. For example, his first TV ad for Nestle was "Yorkie - Not for girls" which could be offensive with the gender gatekeeping but apparently worked really well with raising sales by 200%. The execution was tongue in cheek enough to make it an obvious joke so that probably helped. I find the ad funny ad a creative ad student but if I just saw it as a consumer I wouldn't go buy a Yorkie. But I'm obviously not the target audience for this so it makes sense. Yorkie ad Most of his work seems to be based on comedy so they aim to make the audience laugh. That's a good way to stay in a consumers mind, especially if you make it an actual joke they can relate

The power of editing is a make or break thing for any video production. There are a lot of stories about huge Hollywood films going badly during production and being somehow saved by editors in post-production. Some of the stories might be a bit exaggerated but the fact that they exist is a testament to the power of editing. I was doing research and found this brilliant channel called "Editing is Everything" on Youtube. They do different genre editions of a lot of movies pretty similarly as the one we saw as an example of the Shining. Just changing the music changes the whole atmosphere and when you edit it a bit you can make it anything. Here is an example of an edit of the movie "It" in 7 different genres. Just by changing the soundtrack and picking different scenes from the movie for the trailer you can make a terrifying movie like "It" look like a cheesy romantic comedy. That just proves how much editing means in making a film or an advert work

On Thursday 22nd February we had a guest lecture from Anthony Smith, who spoke to us about the importance of TV advertising as a part of your portfolio and how to use key frames in storyboarding to get our ideas across effectively. For the mini brief, I worked with Georgie and we decided to pick Greenpeace as a client, as they are relatively well known and we thought we'd have a large scope with the brand. We had to come up with 3 key frames for the storyboard and add copy to the side explaining the idea, with any SFX or voiceover that we chose to use too. The main insight we worked from was that getting outdoors and surrounded by nature gives people a sense of escapism and happiness, and that it can be a really great stress reliever. We thought it'd be a good idea to try and get people who live in big cities to see the benefits of getting outside / getting in touch with nature again. Our idea is that by sponsoring a part of rainforest, you're not only helping keep natu